Internet giants are fighting to seize the commanding bulk sms service heights of the terminal, relying on the advantages of combining online and offline to conquer the city and loot the land. How can traditional convenience stores survive this wave of strong shocks? The core is still the user, and how to keep users in the convenience store through limited investment in bulk sms service Internet technology has become the key to breaking through. 1. Thinking before the establishment of the convenience store membership system 1. The current status of the convenience store membership system The membership model is single. At present, most convenience stores are based on the point system. 2. Product design planning for convenience store members
The membership system platform avoids the bulk sms service common undocumented model of member consumption, and displays member consumption products to members to prepare for the later design of member marketing products to drive member activity and sales. The membership system display platform is centered on the WeChat official account and small program; the membership system is common to a single store or chain store, and some activities are the bulk sms service same, but the store activities can be differentiated. Membership system platform function design: 1. Improve sticky products Cumulative incentive activities: By brand and category, customers with brand loyalty will be continuously attracted to the store to purchase the corresponding brand category products. When the customer thinks of the favorite brand and category,
He will immediately find a nearby store (chain store) to buy in bulk sms service order to obtain the corresponding reward. Membership tiered discounts: When you reach a certain level, you can get the corresponding level of discounts and high-quality services, and enhance customers' desire to upgrade. Points redemption or discount: Use points to bind members to bulk sms service stores (inherited method), but the points can be obtained by visualizing the points in a variety of ways. Later, you can set the validity period of points to establish multiple communication with members and fear marketing. 2. Attract customers to store products Promotion of temporary products: most companies and chain stores will reduce the price of temporary products, and the discount is very large, which is one of the key activities to attract customers to the store; Brand and category activity notifications: S