For a long time, the Google Search Control Platform has been the go-to platform for SEOers.
It provides valuable insights into how SEO can lead users to find our site quickly, while also providing us with a platform to monitor and resolve any issues Google has with our site at any time.
Originally known as Google Webmaster Tools, the search console has benefited from some major upgrades over the past decade. Still, it's far email list from perfect, and few would argue that it offers a complete package in its current form. Numerous industry updates, especially those affecting mobile rankings, have left the search console's feature list in need of a complete overhaul.
As such, Google recently announced some ongoing and upcoming platform changes that have been warmly welcomed by the SEO community. These changes are not just cosmetic, but should help site owners identify and correct issues affecting their performance. There are also some exciting new features coming to the fore before the end of the year.
So, what has changed?
Google split the initial Search Console changes into the following groups: Insights, Workflow, and Feedback Loops.
Within the Insights category, Google's new feature aims to identify common "root causes" that prevent website pages from being crawled and indexed. These features will be integrated into tasks, allowing users to monitor progress and see if any patches they submit have been recognized by Google.