The best example is the stock market. Some people know the inside information, but most retail investors don't. Those who know the insider make money, and the retail investors are executive email list trapped. It is not to let everyone use information asymmetry to do bad things, but to start with the results and iterate diligently to connect. When the demand really exists and there are interest connection points between different groups, it is possible to achieve mutual output executive email list value, mutual consumption value, mutual existence, and symbiosis and balance. three key points Purpose Through creative and emotional introduction.
Use free methods and free channels to leverage resources. 1. The Law of Energy Connecting to something with energy creates greater energy. 1. Purpose It's not that the idea is so executive email list good, it's "so good, I want to buy it". 2) Positioning What am I going to push and to whom. 3) Competition What is the competition? What are his weaknesses? What are your strengths? 4) Contact What point of contact would be better to cut in. 5) Topic selection Which hotspots/people's main contradictions/concerns are related. Is it possible executive email list to change the angle and steal the concept? 6) Packaging Title copy: Reference copywriting rules. Content Logic: Refer to the Pyramid Principle. Emotional Mobilization Point: Refer to the Emotional Mobilization Law.
Format: H5, soft text, offline roadshow, video, long distance. Symbolization: Relevant, human-speaking (analogy), more interesting. If there is no communication point, give users executive email list reasons for communication, creativity, scarcity, and golden sentences. Transmission carrier Allow users to be seen everywhere, forwarded by many people, and create hot events; medium (vertical - public media); User gathering place; Own channels (product platform, employee executive email list sharing. Cooperation channels non-competitive products gathering places with users, Renrenche, driving test collection delivery channel. Opinion leaders (celebrities, industry figures and other influencers.