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mahfuj Cr7
Aug 02, 2022
In Welcome to the Tech Forum
The author will analyze the Yinyu product from the aspects of product structure, market, user, function and operation, and propose optimization suggestions. In the past two years, there has been a social trend of "don't look at face" in this society where appearance is paramount, and voice social has sprung up, quickly occupying the market. Among them, "Yinyu" is even more eye-catching. With "music + games + social networking", it won the top row of the charts in one fell swoop, and won a share in the social circle of giants, which can be said to be out of the limelight. What is the charm of Yin Yu? And, how does it go on long after a brief dazzle? This article will analyze the following aspects: Product function structure Market analysis user analysis Functional analysis and optimization suggestions Operational Analysis Summarize 1. Product function structure 2. Market analysis 1. Market macro analysis At the end of 2018, the App Store suddenly became a dark horse. Once it was released, it quickly occupied the social rankings, and even surpassed the popular apps such as Douyin, Xiaohongshu, and National K phone number list Song, and took the first position of social APP. The app called “Yinyu” was released in September 2018 and was removed from the shelves in a short period of time. Re-released on November 5, 2018, by November 20, the daily active users had rapidly risen from less than 10,000 in mid-November to more than 200,000; by December, the daily active users had jumped to 1.47 million, This kind of opening data is surprising and admirable. So, as a music social app, how did Yinyu break out of the siege and stand out? According to the "2018 China Internet Traffic Annual Data Report" provided by iResearch: Chinese Internet users are shifting from PC to mobile. As of December 2018, the scale of China's mobile Internet users has reached 1.347 billion, and the per capita online time per day has reached 186 minutes, which is about the time to watch 4 episodes of TV series. This is mainly because: with the popularization of mobile devices and mobile networks, various types of mobile application software have gradually penetrated into people's lives. Netizens can access the Internet anytime and anywhere, and most of their needs can be met. . As a result, many offline activities have been transferred online,
Product Analysis Repor Yinyu, a music carnival for young people content media
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