Jul 31, 2022
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There are many methods of competitive product analysis, mainly including the five-element method of user experience, the Yes/No method, the scoring method, the analysis and description method, the SWOT analysis method, the Kano model, etc. From these methods, the competitive product analysis can be summarized as follows three processes. 1. Competitor selection The first step in competitive product analysis is the selection of competitive products. If you successfully find a competitive product, then the competitive product analysis is half successful. To find a competitive product, it is mainly analyzed from three dimensions: industry policy, similar product positioning, and market share analysis. , the selection of competing products can be supported by data. 1) Industry policy Any product must have its own soil. Industry country email list policies and trends are the foundation of product survival. The analysis of industry policies should be the basis of the entire analysis. 2) Similar product positioning To determine competing products, the first step is to choose products similar to ours, which can be analyzed from the following dimensions: similar business models, similar product functions, and similar target customers. After anchoring products similar to ours, it is necessary to analyze the market share. For B-end products, the product share is generally analyzed through the owner's purchase information. 2. Dimensional Analysis After determining the competing products, it is to conduct a comprehensive analysis of the products of each competing manufacturer. First, from the perspective of product managers and developers, conduct a comprehensive analysis of the competing products, and analyze the functions of the products from different dimensions. 1) Product Architecture The functional architecture, technical architecture, and product ecology of the product are reviewed through the software interface, and corresponding charts are generated. 2) target users Sort out the main user groups for which competing products are targeted. 3) Business logic List the business logic of the main application scenarios of the competing products, draw the corresponding flow chart, and obtain the internal business logic of the competing products in order to realize these scenarios. 4) Visual and interactive Analyzed from the perspectives of visual specification and concise interaction. This part of the analysis is highly competent and can be evaluated by several more people. 5) Core algorithm Whether competing companies have core algorithms, and if so, which aspects of the algorithm are mainly concerned. 6) Strategic positioning Through the product chain of competing companies and the introduction materials of this product, the strategic positioning and business model of this product are sorted out. 7) Development man-hour assessment Briefly assess how much time and personnel may be required if the development is carried out by our company.