Jul 30, 2022
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Backlinks are a known Google ranking factor, but they can be difficult to build. So it’s important to ensure that none of the links you already have go to waste. You can do this by reclaiming links to pages on your site that no longer exist. Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results. Here’s how: Enter your domain into Site Explorer Go to the Best by links report Add a “404 not found” HTTP filter Redirect those URLs to their new locations For example, if we do this for a plumber in New York, we see a dead page about drain cleaning with backlinks from three referring domains (unique websites). 404 page with backlinks in Site Explorer These backlinks are effectively wasted because the page is broken. A quick click around their site reveals the problem: They moved the “drain cleaning services” page to a new URL and forgot to redirect the old URL: New URL for dead page To reclaim these links, all the owner of the site needs to do is redirect the old URL to the new one. You can learn how to do that in our guide to 301 redirects. In cases where there’s no like-for-like “new” location for the dead URL, simply redirect it to the most relevant working page.